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Media
Planning attention with purpose, not just buying impressions.
The thinking behind it
The media plan should be part of the creative idea, not an afterthought. We consider where people encounter a message, how often it appears and what the environment does to its meaning.
Our media practice is supported by Carat. We align the audience, channels and measurement framework before a campaign goes live.
From launch planning through optimisation, we keep creative and media decisions in conversation.